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Read MoreInnovation
Our ambition to grow is fueled by innovation and delivering on our promise to develop and launch products that are first class in quality. Product development is central to our plans to keep launching products that are quality and delight our customers as well as provide our shareholders with committed growth and expansion plans.
Research
We believe research is a constant and evolving part of our organization. Traditional research methods have been replaced by new methodologies to source consumer insights, innovation and trends constantly through our people in the markets.
Product Development
The main product development team based at our head office is linked to sales & marketing offices, factories, suppliers and R&D centers around the world. The team utilizes the local talents in each region to deliver products that are designed for the region and not adopted from abroad. In this way they turn valuable consumer insights into products that consumers want and need. Rigorous testing of products through many development phases ensures launching products into markets is launched from a platform of knowledge and ensures success.
Launch of Products
At this stage of the process all the teams work very closely together to ensure seamless delivery of new products to our consumers.